Scott Friderich is the founder and Principal of Clarity Research LLC in Atlanta, Georgia. Clarity was founded in 2009 as a sole proprietorship to help clients use market research methods to develop reliable information for effective strategy and product development.
Scott worked at Kimberly-Clark Corporation from 1994 to 2002 and from 2006 to 2009. During his early years at Kimberly-Clark, Scott led the new product development team for personal care products in Southeast Asia. Scott’s leadership and research resulted in establishing a new global product that achieved the number one or number two market share in every market where it was sold. During his later years at Kimberly-Clark, Scott led the voice-of-the-customer research team for the company’s $800 million surgical supplies business. His work resulted in more than six patents and a regeneration of the company’s $200 million sterilization materials business.
In the early 2000s, Scott took time away from Kimberly-Clark to serve as the research director for the Alliance for Saturation Church Planting in Budapest, Hungary. Scott advised and directed measurements and evaluation research in 27 nations of post-Soviet Eurasia that would equip and envision indigenous church planting movements. This involved applying both quantitative and qualitative techniques in a variety of cultures from Central Europe and Central Asia. Scott also co-founded the European Missions Research Group at this time.
Overall, Scott’s work has included:
- A repeat guest lecturer on the topic of Market Research and Innovation at numerous global venues, including the Griffith School of Business in Oradea, Romania.
- Design and analysis of quantitative surveys in more than two dozen different languages and placed in more than 100 nations on every continent except Antarctica.
- Designing and personally moderating nearly 400 focus groups in 20 different nations and in 9 different languages, including Russian sign language.
- Ethnographic work in hospitals in the United States, Canada, Australia, the UK, France, and Germany.
- Ethnographic work among church planters in Moldova, Slovakia, Czech Republic, Romania, Ukraine, Kazakhstan, Uzbekistan, and Thailand.
Scott received a Bachelor’s degree from Georgia Tech in Chemical Engineering in 1994 where he graduated in the top 10% of his class. Scott also studied Marketing Research Management at the University of Georgia’s Terry College of Business and received certification as a Project Management Professional in September 2009. Scott currently resides in Roswell, Georgia USA with his wife and three children.
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